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Stop racing to the bottom - learn to sell on trust and close larger deals at full value.
Create clarity and build your draft UBC - then map gaps, prioritize your top blockages, and turn them into a focused improvement plan your team owns.
4 Deliverables from the Workshop:
Create a first, clear version of your company’s unique contribution — what your customers truly gain and why it matters.
Identify where your current operations, messaging, and execution fall short of the contribution you aim to deliver
Select the top three blockages that slow decisions, weaken customer confidence, or create a price pressure.
Define owners, timelines, and metrics to turn clarity into fast, coordinated execution.
Sales leaders are exhausted by price wars
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CROs aiming to lift average deal size
Revenue teams defending premium pricing
Managers focused on long-term partnerships
While rivals slash prices, businesses that master buyer psychology and articulate exceptional value win bigger, stickier deals.
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