Contribution-Oriented Pricing: Turning Value into Profitable Growth
Contribution-Oriented Pricing (COP) is a modern pricing strategy that shifts focus from costs or competitors to the measurable value a solution creates across the value chain. Instead of underpricing or competing on discounts, COP quantifies operational, strategic, managerial, social, and symbolic contributions, aligning price with true ROI. This triple-win model benefits sellers with higher profitability, buyers with proven business impact, and end-customers with better outcomes—building trust, loyalty, and long-term growth.
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