.avif)
3WIN
A business framework connecting value for the company, customers and stakeholders with measurable results.
Glossary
3WIN Glossary
Plain-English definitions for the core terms used across the Valorg website.
Unique Business Contribution (UBC)
The distinctive contribution an organization commits to deliver and can support with evidence.
Customer decision risk
Unresolved commercial, organizational or perceived concerns that can delay or prevent customer commitment.
