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One value-selling playbook per rep-faster deals, firmer margins
Go beyond product demos and price charts. This program equips your team to turn pricing pressure into trust-building moments and embed strategic value at every stage of the sales cycle. In this phase, we work directly with your team through tailored, role-specific coaching to integrate value-selling skills into their daily practice, enabling them to consistently protect margins, reduce discounting, and close larger deals with confidence.
We work with your team to turn price pushback into outcome-driven stories tailored to each role that champions share internally with confidence, helping deals move forward faster and at full value.
We apply neuro -psychoanalysis insights to help your team read buyer motivations, reduce “fear-to-play” hesitation, and shape conversations that shorten sales cycles and
drive confident decisions.
We work with your team to embed your Unique Business Contribution (UBC) into demos, proposals, and follow-ups, making every asset show measurable customer
impact. With VSO tools like the Value Matrix and Success Plan, your sales materials become proof points that win premium deals and reduce discounting.
We train your team to read and respond to buyer trust signals using VSO™ tools, such as the Fear-to-Play Map and Value Matrix, to defend premium pricing with confidence, reduce discount pressure, and close deals based on value.
CROs under quota pressure
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CMOs seeking alignment
CEOs demanding growth clarity
Enablement leaders under pressure
